Uz pomoć računara i razvojem softvera, tradicionalne metode istraživanja se mogu dopuniti novim alternativnim metodama. U ovom radu se razmatraju prednosti pristupa modeliranja mrežnih eksternalija koji se zasnivaju na agentima, kao i implementacija teorijskog modela monopolskog tržišta. Prednost ovog pristupa je u lakoći kreiranja jednostavnih pravila i uvođenju heterogenih učesnika i interakcija u model. Poseban akcenat u radu je stavlјen na implementaciji difuzionog modela inovacije proizvoda. Najpre će se dati prikaz teorijskog okvira i proširiti model uvođenjem različitog skupa heterogenih faktora i ograničenja ponašanja tržišnih učesnika, kako bi se prikazao razvoj teorijskog modela. U radu će se analiza bazirati na stručnoj literaturi o mrežnim eksternalijama. Zatim će se konstruisati teorijski model računarski modelirane ekonomije koja se zasniva na agentima (ABM) na kome će simulacije biti zasnovane.

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