CHALLENGES OF STRUCTURING THE COMPANY'S PROFIT POLICY - THE FUTURE IN THE FUNCTION OF THE PAST

Grad Subotica, Srbija
Serbia

Grad Subotica, Srbija
Serbia

Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, Srbija


Abstract

Profit for the enterprise represents a significant developmental performance that is treated as a useful source of funds representing the good development base of each enterprise. In addition, the realization of profit is one of the crucial goals of the company, which justifies its market existence. Through profit realization, the company verifies its market-based business strategy. Different theoretical views on company profits will be analyzed in the paper, basic strategy for profit management will be analyzed, as well as basic elements and determinants that determine the profits of enterprises. Special attention will be paid to the implementation of perfomance management of companies' profits operating in the field of utility services, analyzing a sample of 10 companies from the territory of the Republic of Serbia.

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