Digitalna transformacija poslovanja predstavlјa trend koji se poslednjih godina nalazi u fokusu kako istraživača iz akademske zajednice tako i privrede. Kompanije su izložene kontinuiranim pritiscima koji su izazvani različitim promenama u okruženju poput snažnije tržišne konkurencije, što dodatno usložnjava neprekidan razvoj novih i inovacija postojećih tehnologija. Kao odgovor, kompanije moraju neprestano da tragaju za novim rešenjima i pristupima u načinu obavlјanja poslovanja radi iskorišćavanja svih poslovnih prilika, povećavanja brzine u izvršavanju zadataka i unapređivanja efikasnosti i efektivnosti. Kompanije koje nisu u stanju da isprate svakodnevne promene i da se istima prilagode će u jednom trenutku biti potpuno potisnute sa tržišta, a za njih same će opstanak postati glavno pitanje. Digitalnu eru u kojoj se trenutno nalazimo karakteriše svakodnevna priča o digitalizaciji i digitalnoj transformaciji poslovanja. Zbog svoje složenosti, dugotrajnosti, zahtevanih resursa, stručnosti i nepostojanja jednog opšteprihvaćenog plana realizacije, mala i srednja preduzeća se često bore da započnu svoj proces digitalne transformacije. Cilј ovog rada je da se ukaže na značaj digitalne transformacije poslovanja i uticaj koji ostvaruje na stimulisanje i unapređivanje poslovanja u kompanijama.

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