Predmet ovog rada je mrežni marketing, koji se takođe naziva multilevel marketing, referalni marketing, udruženi marketing, potrošački direktni marketing, franšizing kod kuće, a koji je jedan od modela koji se oslanja na mrežu distributera za razvoj poslovanja, na direktnu prodaju i maloprodaju van prodavnica. Danas je industrija mrežnog marketinga fenomen koji se brzo razvija. Ljudi različitog porekla, zanimanja, iskustva ili obrazovanja mogu započeti svoj posao uz minimalna ulaganja. U razvijenom svetu, piramidalni tip marketinga je savremena industrija koja smanjuje nezaposlenost i pomaže u rešavanju mnogih društvenih pitanja.

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