The term "digital business transformation" refers to the integration of digital technologies into the business processes of an organization. The process of digital business transformation extends from the moment of implementation to the full integration of digital technologies into the organization's business processes. Rapid technological advancement brings numerous advantages to people, both in their personal and professional lives. The application of modern technologies significantly facilitates daily functioning for individuals and provides numerous benefits in business processes, the most important of which is cost savings, which, together with overall revenues, generate profits for companies. The goal of every company is to minimize costs to maximize profits, a goal that is achieved through digital business transformation. In addition to cost reduction, digital business transformation also leads to reduced waste in production processes, which is also of utmost importance for businesses, as well as reduced costs of utilities while also ensuring an improved customer experience. This paper analyzes the role of digital business transformation in the business environment. First, the concept of digital transformation will be defined. Then, some of the most significant digital technologies enabling digital business transformation will be explained. This part of the paper will describe Internet of Things technology as one of the key technologies enabling digital business transformation. Finally, the key advantages and disadvantages of digital business transformation for organizations will be described. The progress of technology cannot be avoided; instead, it must be followed to maintain a competitive advantage in the market, which is the main goal of every business entity.

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