THE IMPORTANCE OF SOCIAL MEDIA FOR HIGHER EDUCATION IN THE AGE OF COVID

Rektorat Univerziteta u Istočnom Sarajevu, Istočno Sarajevo, Republika Srpska, BiH
Bosnia and Herzegovina

Rektorat Univerziteta u Istočnom Sarajevu, Istočno Sarajevo, Republika Srpska, BiH
Bosnia and Herzegovina


Abstract

The Covid-19 virus pandemic has affected all aspects of human life. The negative impact affected the entire society, from the business sector to education. Higher education has not been spared these influences. Disabling regular classes, the implementation of epidemiological measures to prevent infection among students and university staff, has forced university managements to find new ways of learning/teaching and new ways of communicating with each other. Interaction with students got a different form. Universities that did not previously have e-learning, had to implement this model of learning in a very short time, while the application of social media for these institutions has gained additional importance. This paper presents the use of social media in higher education institutions as a way of informing students during a virus-caused pandemic, and as a support for online learning in higher education institutions. Also, the paper presents an overview of communication and use of language on social networks from the perspective of students. For this purpose, students of the University of East Sarajevo were surveyed and interviewed in order to obtain information on the usefulness of these media during the Covid-19 pandemic.

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