QUALITY IN THE EXPORT STRATEGY OF DOMESTIC ENTERPRISES
Abstract
We live in a time when globalization and integration have become indispensable in the business world. The internationalization of business appears inevitable, the international environment offers many opportunities but also carries many risks. Adequate integration into the international environment is the basic social role, mission and task set before the company's management. Export as one of the fastest, easiest and cheapest ways to enter a foreign market is a wide area in international business, which offers a large number of alternative ways to realize their own products and services abroad. The orientation of domestic companies to export business is actually a goal of a strategic nature, and in such an orientation the key question is whether companies are able to compete with their offer in foreign markets, create value for foreign users, overcome possible trade barriers and defend themselves from competition in that market.
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