The Covid pandemic is, as every pandemic so far, carracterized by uncertainty: with a set of unexplored trends, possible changes and unsuspected consequences. The planet and humanity are challenged to find fast, global, unique solutions, because for the first time it happens that a social phenomenon shocks and affects everyone equally: rich and poor, developed and underdeveloped, successful and unsuccessful, promising and those who, so far , they were not. Many believe that global trade is only for large corporations that have sufficient resources and managerial skills. Today, the global market is as much an area of small entrepreneurs as large multinational corporations. The strong development of technology and the Internet has increased access to information on running a global business, and the growing interdependence of world economies has made it easier for companies of all sizes to engage in international trade. Coronavirus (Covid-19) is a pandemic that has not only caused significant devastation around the world, but also represents some important opportunities and opportunities for entrepreneurs to be innovative in the market. Although entrepreneurs are resilient by nature, the Covid-19 crisis in terms of size and duration has led to specific challenges that entrepreneurs face in adapting to a new environment. The main goal of this paper is to analyze the impact of the crisis due to the corona virus pandemic on the industry of Bosnia and Herzegovina and other countries in the world. That impact is observed in the context of business threats, necessary layoffs and entrepreneurs' care for their own health and the health of their family members. In this paper, the author will present this problem's particularities and basic characteristics, and after that put forth some conclusions.

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