DIGITAL ECONOMY TRENDS IN THE CONDITIONS OF ACCELERATED GLOBAL CHANGES

Student master studija, Univerzitet u Istočnom Sarajevu, Fakultet poslovne ekonomije Bijeljina, Republika Srpska, Bosna i Hercegovina
Bosnia and Herzegovina


Abstract

The labor is dedicated to the digital economy, as a modern form of today's way of doing business, beginnings, basic characteristics and the impact it has in the modern business world. The COVID pandemic has greatly accelerated digital business. From the rapid, necessary adoption of teleworking to the rapid rise in adoption of new technologies that support unprecedented shifts in consumer behavior, digital transformation has shifted from a long-standing aspiration to a current initiative for many enterprise-level organizations to provide new customer experiences. Most small and large companies understand the importance of digital transformation, but do not know where to start. Digital transformation does not have to be complicated. When done properly, it can become an integral part of an organization and integrate into an existing business culture. The presence of digital technologies allows it to be included in the wider economy, efficiency in strengthening the production capacity of various sectors and encourages innovation, all of which results in a large reduction in operating costs.

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References


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