This paper presents a short analyzing the influence of social networks with development of the global retail multichannel market. Internationalization and globalization creates a high degree of expansion and concentracion of the multi channelretail macro strategy. Web technologies influence an increasing communication effect thanks tointeractivities with customers. Global multichannel market with a new generation of Internet application, Web3.0 and Web 4.0 radically change the role and position of the individual and it will represent a very important factor for development of the global retail multi-channel market. Considering the simplicity of starting such online stores, manufacturers decide to create their own. Nevertheless, this century gave birth to some renowned big platforms like Amazon, AliExpress and others.The development of electronic and mobile technologies in marketing channels enables sellers to develop interactive relationships with customers in order to best meet the needs of each individual. The convenience of using mobile phones to pay was very attractive, and American Express, Visa and Master Card made mobile phone users accessible to retailers.

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