In a multipolar world, characterized by the diversification of global economic power and the rise of emerging markets, the economic implications of event tourism are increasingly relevant to rural communities. Event tourism plays a key role in the socio-economic development of rural communities, providing opportunities for economic growth, improvement of infrastructure and preservation of cultural identity. This paper analyzes the impact of event tourism on the local community through a case study. The goal of the research is to determine to what extent tourist events can contribute to the improvement of economic and social conditions in rural areas, as well as the perception of local residents, entrepreneurs and tourists about the importance of events for community development. Through a review of relevant literature and conducting survey research among three key groups of respondents, including local residents, event organizers, entrepreneurs and tourists, this paper provides insight into the economic and social effects of event tourism. The results of the research show that the positive impacts are increased income of local entrepreneurs, creation of new jobs and strengthening of social cohesion, while negative effects can be seasonality of income, overloading of infrastructure and environmental challenges. Also, the research results show that event tourism can be a significant tool for the revitalization of underdeveloped rural areas, but it requires adequate planning and support from local actors.

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