ANALYSING THE IMPACT OF ECONOMIC AND POLITICAL FACTORS ON THE DEMAND FOR INSURANCE PRODUCTS IN THE REPUBLIC OF SRPSKA

Faculty of Business Economics Bijeljina, University of East Sarajevo, Republic of Srpska, BiH
Bosnia and Herzegovina

National Council of the Hungarian Ethnic Minority, Subotica, Serbia
Serbia

Faculty of Economics in Subotica, University of Novi Sad, Serbia
Serbia

Faculty of Economics, University of Montenegro, Podgorica, Montenegro
Montenegro


Abstract

Given the findings of the research on the impact of geopolitical tensions accompanied by rising inflation rates, declining premium income and other economic and political instabilities on insurance markets in the Adria region, European Union, BRICS, and ASEAN member states, published in scientific and professional papers over the past five years, the aim of our paper is to examine the influence of four selected economic and political factors on the demand for insurance products in the Republic of Srpska during the period from 2010 to 2023. The analysis includes 10 insurance companies headquartered in the Republic of Srpska and 5 branches of insurance companies based in the Federation of Bosnia and Herzegovina, for which a dummy variable Branch was introduced. The Granger Causality Test indicates a statistically significant impact of gross domestic product, inflation, and economic policy uncertainty on insurance demand, whereas the effect of geopolitical risk is not statistically significant. The results of the selected FGLS model outline that GDP growth has a statistically significant positive effect on insurance demand, while the World Uncertainty Index for Bosnia and Herzegovina and the Consumer Price Index have a statistically significant negative effect on insurance demand. Even though the FGLS model suggests a positive impact of increasing geopolitical risk on insurance premiums, the effect is not statistically significant. Interestingly, the Branch variable exhibited a negative impact in the selected model; therefore, the causes of the effect will be the subject of future research. The findings presented in the paper can be useful to insurance company management in the Republic of Srpska for developing strategies that will consider the risks caused by economic and political instability.

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