This paper highlights the significance of social marketing in empowering women’s entrepreneurship, focusing on its advantages, challenges, and potential for women in the business environment. While women entrepreneurs often encounter obstacles such as difficulties in advancement and gender stereotypes, social marketing offers opportunities to overcome these challenges. By utilizing digital platforms and social networks, as well as appropriate business presentation, women can build a strong image, improve the visibility of their brands, and establish a direct connection with clients. Business conduct plays a crucial role in shaping professional identity, which influences customer trust and the business success of women. Despite the challenges in implementing social marketing, such as limited resources and the need for additional education, it is essential to strengthen educational programs, promote gender equality, and develop business networking in order to facilitate women’s access to relevant information and support.

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