The application of artificial intelligence in business operations is crucial for enhancing competitiveness, efficiency, and innovation in the global world. In developed countries, AI technologies are widely used across various industries, while countries like the Republic of Srpska face numerous challenges in their implementation. These challenges include various technical, financial, and regulatory barriers. This paper analyses the current application of artificial intelligence in business operations in the Republic of Srpska by identifying key challenges and obstacles. A comparative analysis will also be conducted with neighbouring countries, Serbia and Croatia, which have made significant progress in digital transformation in recent years. The paper will explore possible strategies, policies, and initiatives that could be beneficial for the Republic of Srpska in promoting the implementation of AI technologies. This work will provide a foundation for the further development of strategies and policies that will contribute to the more efficient application of AI in business operations in the Republic of Srpska.

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