Making valid management decisions by decision-makers in companies takes place with the practical application of financial analysis as well as all other necessary analyzes that are essential for the successful functioning of legal entities. This is of great importance for a large number of countries, and especially for transition economies such as the Republic of Serbia and other countries that have similar economic systems, especially from the area of the once unified Yugoslavia. The correct making of business decisions depends on a quality analysis of all segments in the company. One of the most important analyzes is the analysis provided by the financial sector of the company. Namely, it is a financial analysis, which was also the focus of this paper, where the observation was carried out through a possible observation model created from the observation of important parts of the balance sheet, i.e. attention was paid to the analysis that included three segments, namely: assets, liabilities and income of the company. The emphasis on the formation of the analysis, especially the financial analysis in the company, depends on the assessment of the company's management and the instructions given to the financial sector to perform regular or subsequent analyzes primarily from the company's final accounts, as well as to perform comparative analyzes of positions from the balance sheet at the request of the top management of the company or the governing body in company. The paper presents a case study based on data obtained from the final account for 2022-2023 of a medium-sized company, that has been successfully and continuously operating since 1956 in the area of the City of Novi Sad, as a public utility company.

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