In the modern business environment, characterized by rapid technological changes and market uncertainty, organizations face the challenge of maintaining and improving competitiveness. This paper explores the synergy between information systems and management as a key factor in strengthening organizational competitiveness, with a special focus on the integration of digital tools and managerial practices in the strategic management of business processes, innovation and data-based decision-making. The aim of this research is to assess the extent to which the application of information systems contributes to the improvement of organizational efficiency, the development of innovation capacities and the strengthening of strategic flexibility, as well as to investigate how management can optimally use digital resources to maintain and improve the competitive position. The research relies on a review of the relevant literature, analysis of case studies and an empirical study conducted among managers of medium and large enterprises, using statistical methods and regression analysis. The research results highlight the importance of integrating information systems into managerial functions and confirm that the synergy between technology and management enables more efficient decision-making, faster adaptation to market changes and the achievement of long-term competitive advantage. The work contributes to the development of the theory of business informatics and management, while the practical contribution is reflected in the guidelines that managers can immediately apply for the optimization of business processes and the digital transformation of their organizations

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