The circular economy (CE) has today become almost an imperative for companies and countries worldwide due to numerous environmental challenges and the increasing need for sustainable development. However, the transition toward a circular economy business model requires the implementation of various strategies. One of them is the orientation toward green human resource management (GHRM), which focuses on recruiting and employing individuals who are aware of the importance of environmental sustainability and the necessity of sustainable development. The relationship between GHRM and CE orientation could be even strengthened by green organisational culture (GOC). In organisations characterised by this type of OC, management tends to place greater emphasis on GHRM practices aimed at achieving environmental goals. In order to examine the relationship between GHRM practices and companies’ orientation toward the CE in the Republic of Serbia, as well as to test whether GOC has a mediating role in this relationship, a pilot study was conducted. Methodologically, the study utilises quantitative data analysed using SPSS, specifically employing the PROCESS macro (Model 4) to evaluate the mediation pathways. Preliminary expectations suggest that GHRM practices positively influence companies’ orientation toward the CE, both directly and indirectly through the mediating role of GOC. The contribution of this paper lies in providing both theoretical and practical insights into the importance of GHRM and GOC for companies’ orientation toward a CE.

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