THE IMPACT OF LOW-CODE/NO-CODE PLATFORMS ON ORGANIZATIONAL INNOVATIVENESS: A GENERATION Z PERSPECTIVE

Faculty of Economics in Subotica, University of Novi Sad, Subotica, Serbia
Serbia

Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia
Serbia

Faculty of Organizational Sciences, University of Belgrade, Belgrade, Serbia
Serbia

Krakow University of Economics, Krakow, Poland
Poland


Abstract

Low Code/No Code (LCNC) platforms enable end users without formal software development knowledge to independently create applications and automate business processes. This approach, known as end-user development and citizen development, contributes to the democratization of software development and creates opportunities for decentralized innovation within organizations. The ongoing development and increasing adoption of artificial intelligence-based tools further expand the functionality of LCNC platforms, making them more accessible, intuitive, and efficient for developing digital solutions. Given that Generation Z represents future drivers of digital transformation and potential citizen developers, it is important to understand their perceptions of the innovation potential of these platforms. The aim of this paper is to examine the perceptions of Generation Z regarding the impact of LCNC platforms on organizational innovativeness. The study is based on empirical research conducted through a survey administered to a sample of Generation Z respondents. The analysis focuses on their views regarding the contribution of LCNC platforms to business process improvement, the development of new products and services, and the enhancement of organizational innovation capabilities. The findings contribute to understanding the readiness of the future workforce to adopt LCNC technologies as tools for innovation and may serve as a basis for shaping strategies related to digital skills development and the implementation of these platforms in organizational contexts.

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References


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